The Health Communication Capacity Collaborative (HC3) created a Demand Generation Implementation Kit (I-Kit) that addressed the need to build local and national capacity around the development of demand generation communication strategies for 13 RMNCH commodities prioritized by the United Nations Commission on Life-Saving Commodities for Women and Children Health (UNCoLSC). The I-Kit includes step-by-step guidance through the process of communication strategy design, specific details on each commodity and how strategies around gender, public-private partnerships for demand generation and the integration of ICT intersect. The panel will discuss successes and challenges of translating this global I-Kit for local contexts.
