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Tuesday, February 9 • 14:00 - 16:00
Seeing is Believing: How to Use Direct Observation and other Ethnographic Methods for WASH SBCC Programming

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SBCC designed to improve WASH programming tends to be informed by quantitative data from baseline surveys and qualitative data from focus group discussions and in-depth interviews. While both of these methods have their advantages, both rely on self-reported behavior or their family’s or community’s behavior. The objective of this workshop is to prepare participants to employ direct observation and additional ethnographic methods of data collection which provide more insight into behaviors beyond what’s reported. Participants will use these methods on-site at the conference venue and report back their findings and assessments.


Lydia Clemmons

The Manoff Group
avatar for Kristina Granger

Kristina Granger

SBCC Manager, SPRING/The Manoff Group
Kristina Granger is currently the Social and Behavior Change Communication (SBCC) Manager on the USAID funded SPRING project, working for the Manoff Group and based in Washington DC. She has a diverse background with experience in marketing and communications, project management... Read More →

Laurie Krieger

Senior Advisor, Health and Social Science, The Manoff Group
Public Health Anthropologist

Tuesday February 9, 2016 14:00 - 16:00 EAT
Caucus Room 10 United Nations Conference Centre