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Wednesday, February 10 • 09:30 - 11:00
Communication for Development (C4D) in Action: Driving Social and Behaviour Change with and for Children across Programme Contexts

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This panel will share experiences of sectoral and cross-sectoral C4D interventions with and for children regarding child marriage and other harmful practices and norms; inclusive girls’ education, water and sanitation; and maternal, newborn and child health. Panelists will highlight interventions and results of C4D programming that facilitates dialogue with and engagement of policy-makers, service providers, communities, and children and young people; supports informed choices and decision making; and increases awareness and demand for quality services. Participants will discuss how C4D programming needs to be adequately designed and supported in development plans in order to empower communities and effectively address behavioural and socio-cultural determinants. Speakers will include:

  • Samira A Ahmed, Consultant - UNICEF Sudan, Saleema national communication initiative to stop FGC in Sudan: Preliminary Findings and lessons learnt 
  • Blessings Mtuwa Nkhata, Head of Programmes and Resource  Mobilization, The Story Workshop Educational Trust, Malawi / Geoffrey Kamanga, Senior Programme Officer,  Creative Centre for Community Mobilization (CRECCOM), Malawi,Harnessing power of communication in realization of girl's education in Malawi: Tackling social cultural barriers and exploring opportunities in communities 
  • Farellia Tahina, Chief Communication for Development, UNICEF DRC, Enhancing adoption of Essential Family Practices through integration and cros-sectorality
  • Mariana Muzzi, Child Protection Specialist / Zemzem Shikur, Social Mobilization and Development Specialist, UNICEF Ethiopia, Ethiopia’s Ending Child Marriage Programme’


avatar for Patricia Portela Souza

Patricia Portela Souza

Senior Communication for Development Specialist, UNICEF East and Sothern Africa Regional Office
SBCC in general, special interest on the work done within Eastern and Southern Africa Region.

avatar for Samira Elamin

Samira Elamin

I am a retired UNICEF staff, currently working as a consultant for UNICEF Sudan supporting the social norms progamme. A founding member of the saleema communication initiative and working closely to provide technical support to the work of saleema at community level . In addition... Read More →
avatar for Farellia Tahina

Farellia Tahina


avatar for UNICEF


UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children... Read More →

Wednesday February 10, 2016 09:30 - 11:00 EAT
Conference Room 1 United Nations Conference Centre