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Tuesday, February 9 • 18:00 - 19:30
The Big Push: Breaking Childbirth Taboos and Improving Maternal Health in Bangladesh through Popular Television

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Come and watch an episode of BBC Media Acton’s popular TV drama Ujan Ganger Naiya (Sailing Against the Tide) which is set in a rural village in Bangladesh and afactual TV show Natoker Pore (After the Drama). This will be followed by a Q&A hosted by Sophia Wilkinson, Senior Health Advisor, and Dr Faisal Mahmud, Project Director, Health, to explore why 30 million people tune in each week. We will also consider how the programs influence social and behavior change, the challenges of making the programs as well as how we used structural equation modelling to maximize impact.

avatar for Dr Kazi Faisal Mahmud

Dr Kazi Faisal Mahmud

Project Director, Health, BBC Media Action
Media and communication for development; health; interpersonal communication; grassroots trainings

Sophia Wilkinson - Purushothaman

Senior Health Advisor, BBC Media Action

Tuesday February 9, 2016 18:00 - 19:30 EAT
Small Briefing Room United Nations Conference Centre