This is the first workshop in a three-part series on improving the sustainability of SBCC organizations.
In this session, attendees will be oriented on how to use the Program for Organizational Growth, Resilience and Sustainability (PROGRES). The workshop will utilize a team-based learning-by-doing approach where each team will be given a case study to apply the CORE domains outlined in the PROGRES assessment process. Then, based on their assessment, each team will develop action plans for the organizations in their case studies. Results from each team will be presented to the larger session.
The Action Media methodology, developed in the 1990s to inform HIV communication between youth in South Africa, has since been reiterated and applied to many countries, diverse audiences and a range of issues. The approach focuses on how audience representatives engage with health issues both as individuals and within small collectives and how these insights can be utilized to mobilize change. Participants will engage with Action Media case studies and discuss the methodology’s application to their work.
Gender-transformative SBCC programs require knowledge of the sociocultural context in question and the gender dynamics and influences at play. In this interactive workshop, facilitators will briefly cover gender theory as well as the four qualitative research methods. Case studies from their programmatic work in family planning in Albania, WASH in Benin, integrated nutrition, agriculture and WASH in Ethiopia, and maternal health in Mali will illustrate their approaches to understanding these sociocultural contexts of behavior and gender, as well as prepare participants to assess which research method should be applied to their own formative research.
The community video approach allows for audience viewers to observe practices that SBCC interventions are trying to mainstream within their local context: videos promoting healthy behaviors are led and produced by the community for the community, demonstrated in their language by someone of similar means. Facilitators of this workshop will take participants through the community video approach process, from producing, editing and dissemination, to monitoring and evaluation of these locally made videos.
As the Sustainable Development Goals (SDGs) begin to see implementation, ICTs can play a key role in their achievement. The SDG ICT Playbook, produced by organizations across the public, private and humanitarian sectors, outlines how ICTs can make SDG interventions scalable, measurable and more in ways that only a few years ago would have been impossible. Participants will be taken through the SDG ICT Playbook as they begin to think through their own ICT plan development in relation to their intervention’s objectives.
The Roll Back Malaria Communication Community of Practice (RBM CCoP) brings social and behavior change implementing partners, national malaria control programs, donors, USAID and President’s Malaria Initiative (PMI) staff, research institutions, and private sector organizations together to further the implementation of the Strategic Framework for Malaria at the Country Level. This morning session, facilitated by CCoP Secretariat HC3, with support from USAID/PMI and the ACT Consortium, will include a welcome and a short presentation on community based SBCC for malaria in Ethiopia, an introduction to research and resources from CCoP partner ACT Consortium, and an overview of other resources the group and its partners have produced and collected.
Projects to be highlighted are from Ethiopia, South Sudan and Zambia that implemented structured community empowerment approaches to generate demand for and improve quality of health services, including general primary healthcare, MNCH and HIV/STI services. Each presenter will discuss how they identified and addressed demand drivers and barriers for quality health care through the community mobilization and empowerment process. Intervention design considerations and quantitative assessments of the impact a community’s capacity has on behavioral and health outcomes will also be addressed.
Human-centered design - which prioritizes listening, empathy, prototyping and iteration in collaboration with communities - still isn’t widely applied to the creation of SBCC interventions, despite how much they rely on participatory processes. This panel’s objective is to discuss creative and community-centered SBCC interventions in Ghana, Malawi and Sierra Leone that systematically utilized human-centered design for behavior change. Panelists will also discuss how these interventions were designed for scale from the outset and rigorously evaluated to test the theory of change pathways and to document the entire design process.
Health communication perspectives from Asia, Africa, Latin America and the West will be presented, with key theories highlighted from each and how they can complement each other. The panel will make the case for exposing communication professionals to this wider “palette” of global theories of health communication in order for them to be more effective and successful.
This is the second workshop in a three-part series on improving the sustainability of SBCC organizations.
While the number of NGOs aspiring to move away from reliance on donors continues to increase, greater organizational sustainability depends on an organization’s ability to remain both mission-driven in the face of the shifting funding landscape as well as responsive in their resource mobilization capabilities. Using a learning-by-doing approach, workshop participants will be broken into teams that will assess organizational case studies using the Resource Mobilization Implementation Kit (I-Kit) created by the workshop facilitators with these goals in mind.
Two experiential “fun and games” programs that targeted low-literacy populations, one in Tanzania and the other in Liberia as part of the Ebola response, will be highlighted as examples of a participatory SBCC training methodology that’s been used for 15 years in community health training programs worldwide. This workshop will be highly interactive and prepare participants to design and implement effective community engagement and training programs.
This workshop will combine both the science behind designing effective messages as well as the art of evoking an emotional response and encouraging and empowering the message’s target audience. Facilitators’ own audiovisual and print message examples, along with messages from the commercial sector, will be shared and assessed in order to demonstrate best practices. A certificate of completion will be distributed to all attendees after the workshop.
SBCC designed to improve WASH programming tends to be informed by quantitative data from baseline surveys and qualitative data from focus group discussions and in-depth interviews. While both of these methods have their advantages, both rely on self-reported behavior or their family’s or community’s behavior. The objective of this workshop is to prepare participants to employ direct observation and additional ethnographic methods of data collection which provide more insight into behaviors beyond what’s reported. Participants will use these methods on-site at the conference venue and report back their findings and assessments.
Presenters will provide multimedia case studies of countries and employ an adult-learning approach to comprehensive SBCC intervention design. A variety of the Alive and Thrive Project’s program design tools will be introduced and utilized as participants go through the planning process for an intervention with four components: advocacy, interpersonal communication and community mobilization, mass communication, and the strategic use of data for delivering SBCC intervention results at scale.
Comm Talks are 10-minute "TED Talk" like presentations that focus on experiences from the field (innovations, successes, challenges, and lessons learned).
Join HC3 for an event to introduce the new Springboard for Health Communication Professionals Android and iOS app.
Springboard is an online social networks that connects SBCC practitioners around a variety of technical areas. This event will bring the community together in one place to explore features of the website, the mobile app as well as serve as a venue to award three lucky Springboard members a Samsung Galaxy tablet. To be eligible to win, members must sign up at the HC3 booth, attend the launch event and make a post in Springboard prior to the event. Winners will be chosen by random drawing at the event.
Interactive Radio Drama is currently being used in Malawi to engage tens of thousands of people in the process of behavior change and rights-based advocacy. This event will provide an overview of IRD – what it is and how it works – as well as a chance to take part in a live broadcast simulation. A video on IRD in Malawi will also be screened. Hosted by Ryan Borcherding from Theatre for a Change.
Civil society in Africa is under assault on many fronts. We are experiencing many restrictions on political space, the erosion of women’s rights, increasing inequality and, in addition, climate change which is already having significant impacts across the continent. We therefore need to increase our cooperation, solidarity and the sharing of experiences as African civil society while building our capacity to mobilise and organise our civic struggles, and to shape development agendas at the local, national and international level.
It is against this background that ActionAid and CIVICUS, in collaboration with regional coalitions, have come together to discuss the proposition for establishing a dynamic and robust space where progressive and engaged African Civil Society leaders can convene.
The ACSC vision is to foster an environment of democratic, equitable, sustainable and transformative change in Africa, one in which popular struggles against poverty and injustice can successfully shift the balance of power and attain respect for the human rights of all.
The mission is to promote and strengthen the effectiveness of African solidarity and integration, bringing together networks to build trust and cooperation amongst Civil Society leaders, for reflection and experience sharing in pursuit of the ultimate goal of eradicating poverty and injustice.
The key objectives of the proposed ACSC are to:
This session will be led by Kumi Naidoo, Launch Director of the proposed ACSC, and is intended to be interactive.
This panel will share experiences of sectoral and cross-sectoral C4D interventions with and for children regarding child marriage and other harmful practices and norms; inclusive girls’ education, water and sanitation; and maternal, newborn and child health. Panelists will highlight interventions and results of C4D programming that facilitates dialogue with and engagement of policy-makers, service providers, communities, and children and young people; supports informed choices and decision making; and increases awareness and demand for quality services. Participants will discuss how C4D programming needs to be adequately designed and supported in development plans in order to empower communities and effectively address behavioural and socio-cultural determinants. Speakers will include:
On October 9 2015, the CORE Group’s Social and Behavior Change Working Group designed and hosted a one-day workshop to explore new and emerging ideas for M&E of SBC. The group discussed whether behavior change evaluations as currently conceived can be responsive to the dynamic background in which interventions operate, looked at the needs and dynamics driving new trends in thinking for M&E of SBC, brainstormed on-the-ground approaches and limitations to engaging audiences and communities in M&E, and discussed the implications of greater community inclusiveness.
This panel will synthesize that discussion for the audience at this Inaugural SBCC Summit and present a “Call to Action” encouraging implementers and donors to make evaluation more responsive to the contextual realities of implementation. The panelists will include:
Small doable actions (SDAs) - or behaviors practical for a behavior change intervention’s target population to adopt and consistently perform in resource-constrained settings - have been a critical tool for more than 20 years. The panelists will discuss SBCC interventions reliant on SDAs, including in WASH, family planning and malaria, as well as their methodological approaches to these sectors and lessons learned, with a focus on how the SDA approach can be applied to future SBCC interventions.
Members of the International Communication Association present translational research on patient care, gaming and interactivity, media strategy development and longitudinal analysis of multimedia campaigns:
The Health Communication Capacity Collaborative (HC3) created a Demand Generation Implementation Kit (I-Kit) that addressed the need to build local and national capacity around the development of demand generation communication strategies for 13 RMNCH commodities prioritized by the United Nations Commission on Life-Saving Commodities for Women and Children Health (UNCoLSC). The I-Kit includes step-by-step guidance through the process of communication strategy design, specific details on each commodity and how strategies around gender, public-private partnerships for demand generation and the integration of ICT intersect. The panel will discuss successes and challenges of translating this global I-Kit for local contexts.
This is the third workshop in a three-part series on improving the sustainability of SBCC organizations.
Partnerships and collaboration are critical components to any SBCC intervention. Too frequently, however, partners and collaborators do not possess the SBCC skills and knowledge necessary for their roles in the intervention to be most effective. This workshop will introduce participants to a wide range of SBCC tools that are designed with these “SBCC gaps” in mind and can be utilized to build the SBCC capacity of partners even when time and resources are lacking. Participants will apply these tools to case studies to determine how best they can fill in the missing skills and knowledge.
Didactic learning and interactive processes will be employed in this workshop as participants are taken through a rigorous methodology of developing and utilizing edutainment materials to address social justice issues and promote positive health-seeking behaviors. Participants will work in teams to develop and present their own communication product that applies this methodology.
At its heart, a story is about one of three things: People, Places or Ideas. Participants will be guided through the development of script outlines, character profiles and the overall narrative structure for visual media, particularly films and photography. Facilitators recommend that those who attend come prepared with their own story ideas or any current projects lacking compelling or completed story arcs they’d like advisement on.
Most of the world’s adolescents live in low- and middle-income countries – and, increasingly, in cities. Reaching urban adolescents effectively during these formative years when their self-esteem and sexual and reproductive health (SRH) are still developing requires tailored communication patterns to suit their needs to promote healthy patterns of decision-making. Presenters will give an overview of the Health Communication Capacity Collaborative (HC3)-developed Urban Adolescent SRH SBCC Implementation-Kit and facilitate small group exercises around worksheets from the I-Kit. Participants are encouraged to bring data for an existing program to complete the exercise.
