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avatar for Nebiyou	Worku

Nebiyou Worku

Marie Stopes International Ethiopia
Marketing Manager - Mobile Unit
Addis Ababa, Ethiopia
I am working on expanding the Permanent Method of Family Planning (as part of a comprehensive FP program where the client's right to choose from the whole array of available FP methods is the central theme) throughout the country by demand creation. In doing this I found the SBCC model conducive. I believe this will help me and my team achieve an ambitious project that we are undertaking in increasing awareness, changing behavior, and satisfying the demand of many Ethiopians for this method which has been, for so long, ignored because of misconceptions, provider bias's and etc