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Pippa Yeats

Praekelt Foundation
Service Design Lead
As Service Design Lead at Praekelt Foundation I'm building a multidisciplinary team of driven, passionate problem solvers who use design thinking to find solutions to complex developing world problems using mobile technology. I've spent the last four years working with governments, social impact organisations and NGOs across Africa and South-East Asia to develop mobile solutions for health, education, agriculture, civic engagement and girl-centred programmes.

I'm currently obsessed with experimenting with behavioural economics, behaviour science and habit theories within mobile programmes to discover mobile's unique contribution to behaviour change.

Would love to chat to conference participants about new ways to measure how mobile and ICTs can play a unique role within behaviour change programmes.