James Deane, United Kingdom, is the Director of Policy and Learning at BBC Media Action where he oversees the organisation’s research, technical assistance and policy activities. James has spent more than 30 years working in the field of media development. He was a founding member and later executive director of the Panos Institute, London and immediately before joining BBC Media Action in 2007, Managing Director of the Communication for Social Change Consortium, a New York-based organisation set up by the Rockefeller Foundation. He has provided formal strategic advice and consultancies to DfID, Sida, Norad, Danida, Swiss Development Cooperation, the World Bank, WHO, Unicef, Unesco, UNDP, UNAIDS, UNFPA, IFAD, FAO, and the Rockefeller Foundation among other agencies, mostly related to communication and media in development.